Project: Research Video Materials for Psychological Sciences
Client: The University of Newcastle
Brief:
Capture a recurring situation that varies with each iteration due to changing parameters. Each instance must be time-consistent and include a stable level of engagement or activity.
Deliverables:
50+ versions of the video to allow a broad range of options to be shown to research participants.
"It was a pleasure to work with Higher Ed Media on developing and filming some videos for research projects. Higher Ed Media was very responsive and quick to produce high-quality results. Higher Ed Media brought their own creative flair and expertise to our videos while also staying true to our original vision and needs. I will certainly be contacting Higher Ed Media again to assist us with our next lot of videos."
- Dr Hayley Cullen | Associate Lecturer | School of Psychological Sciences
The University of Newcastle
Empowering Flexibility in Delivery through Proactive Production.
Dr Hayley Cullen and Dr Rachael Wynne enlisted our services to create a series of videos tailored to their research needs. These videos were designed to depict varying scenarios, showcasing numerous subjects in motion, with select key individuals altering their behaviour and presenting different objects with each instance.
The primary research objective was to assess if a specific behaviour or object could incite diverse responses, as well as to ascertain the influence of the scene's location on these responses.
With nearly 20 participants to feature in each video, we established that the most effective method would be to record each subject independently using green screen technology, followed by assembling the scene in post-production.
This approach facilitated individual attention to every element of the scene and offered greater control during the editing process.
This strategy allowed us to maintain a consistent backdrop in every video, modifying only the variables essential to the research. These included:
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The object that a specific character retrieved from their bag
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A subject located in the foreground of the scene
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The environment where the scene was set
Our method also brought about flexibility in the final look and feel of the various video iterations, as opposed to having to finalise every detail prior to filming. Upon completion, over 50 unique versions of the video were generated, offering Dr Cullen, Dr Wynne, and their collaborators a diverse toolkit for their ground-breaking research.
